Tag Puzzle

concept, art direction, design, strategy, production

While at Boulder Digital Works we worked directly with Microsoft and were tasked with finding a way to make advertising professionals see their tag technology in a new light. We devised a solution that combined the physical and the digital and demonstrated that the tags could be more than just a sign off in a print ad. We created a game that used physical jig-saw puzzles created from the tag artwork. We prototyped this idea at the Making Digital Work seminar at BDW, using the group of advertising professionals as the ideal target group. Each group was given a puzzle that was created from each of the 9 MDW speakers twitter avatars. The objective was to be the first group to assemble your puzzle and have 6 unique scans of the tag. The results were measured through a backend database that responded to the scans in a graph format, similar to how the roll a ball carnival horse race game works. Resulting in a room full of active participation and a group of advertiser pros seeing how uniquely a tag can be used.