Sheep are Evil (sheepareevil.com)

concept, art direction, design

Positioned wool as a bad choice for protection from the elements and their producers, sheep, as pure evil.

awards:

one club undead ads: top honor best ad that should not have been killed

Shave My Yeti (shavemyyeti.com)

concept, art direction, design

Shave the Yeti and rid him of his itchy, scratchy coat and replace it with soft warm Polartec fleece. He then he takes on the world, a comfortable, more friendly beast, accompanied by a ‘Mary Tyler Moore’ like theme song.

press:

creativity

awards:

hatch bowl (bronze)