Zombies vs. Hippies (zombiesvshippies.com)

concept, design, marketing, street team
Utilizing Microsoft Tags, a mobile based game was created and played across the University of Colorado campus. Pitting Zombies against Hippies, points were awarded through a series of missions and battles that were unlocked through the scanning of the tags. Ultimately the Zombies won!
press:
psfk
creativity
agency spy
the denver egotist
buddyPress inspiration
wpmu.org