Pineapple on pizza. It is a passionate topic, many love it, and many are vehemently against it. We tapped into the voting dynamic that had become popular on Facebook Live to determine in real time pineapple’s place on pizza once and for all. Social posts were created to help promote the vote and the fans ultimately decided pineapple does indeed belong on pizza.
As Domino’s first Facebook Live experience the vote resulted in the most impressions Domino’s had received on social media to that point:
– Over 3,342,321 people reached
– 581,113 total views
– 65K+ votes
– 1K+ shares
– 4.9K comments
– More than 201,966 minutes viewed
creative direction, concept